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Joe Berkeley, the creative genius behind Super Bowl's "Roger That" Shields MRI ad, is our guest this Sunday


Joe Berkeley

Join us Sunday, February 19, at 7:00 pm for a special conversation with a very special creative South Shore talent–Joe Berkeley, CEO of  Joe Berkeley LLC–on My Generation, broadcast on radio station WATD-FM 95.9.
Joe’s most recent project, the Super Bowl ad for Shields MRI featuring Patriots quarterback Tom Brady, and the now-famous ROGER THAT tag line, will be familiar to you. Our conversation with Joe will take you on a behind-the-scenes peek at the creative process resulting in this viral advertising campaign, along with many of his other award-winning creative projects. Plan now to tune in this Sunday or stream live on the internet. You don’t want to miss this show!
While you’re waiting, be sure to join Joe’s passion project, Humans of Nantasket Beach on Facebook. Follow this popular and often poignant project capturing unique photos and stories happening up and down the coastline of this storied South Shore peninsula.
And if you just can’t get enough of the Shields Health Care ad, here you go!