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Living in the age of coronavirus, it’s more important than ever to maintain your advertising and promotional efforts. Get inspired with entrepreneur and business owner Michael Barbarita. He shares reasons why now could be your defining moment in this short video. Click here.


Reach the growing 50+ population on Boston’s South Shore…and beyond!

Now reaching towns Southwest of Boston!

Newspaper – Radio – Events – Online…and more!

Seniors are looking for services, information, and activities to help them enjoy a fun and active life in their 50s, 60s, 70s…and beyond! They are searching for information on products and services so that they can make informed decisions.

Our media outlets guarantee that you’ll get noticed by the rapidly expanding population of seniors living, working, and retiring in the 45 towns and communities on Boston’s South Shore and South West of Boston.

We want to be your marketing partner!


Cover of 2021 South Shore Senior NewsMonthly, 12 issues per year

For nearly 20 years, the South Shore Senior News has been distributed free to thousands of seniors (50+), their care givers and loved ones each month. Filled with useful and fun information that is referred to again and again. Advertise with us and explore opportunities to become an expert editorial contributor. Full issues are available online. We also mail (USPS) and email our monthly publications to more than 35,000 readers each month!

Click the ink below for current advertising rates:


We can also include a pre-printed insert into our newspapers. To learn more, click the link below for information and rates:


Elder law attorney Patrick Kelleher is a frequent guest and a Marquee Sponsor of the show.


Weekly show, every Sunday, 7-8:00 PM

Our Sunday evening broadcast, My Generation, on WATD-FM, 95.9, enjoys a loyal group of tens of thousands of listeners. Join us as our guest, or sponsor a show. Audio files remain active on our website, on iTunes, and are promoted via social media platforms. We will share the audio file with you to use as part of your marketing program.

Click the link below for current radio sponsorship rates:



Our state-of-the-art website is optimized and attracts thousands of visits every month. Our popular Facebook page and Twitter posts are shared and enjoyed by thousands. We also email our issues and a monthly newsletter to more than 20,000 recipients each month. Please ask for rates and availability.

Other opportunities….  

Senior Services Directory - 2018 2019 coverSenior Services Guide


Deadline has passed for this annual publication.

Don’t miss the opportunity to be included in this popular guide with a very long shelf life. This guide is referred to time and time again throughout an 18+ month time period by seniors, their care givers and loved ones. Get in front of your target audience!





  • We had a great time at the Senior Celebration! See you next year!
  • Annual Senior Services Networking Conference – November 4, 2019

  • Live remote radio broadcasts

ADVERTISING within a Niche Market…

  • Builds awareness with your target audience.
  • Establishes and maintains your identity.
  • Enhances your reputation.
  • Attracts new customers, reminds existing customers.
  • Builds sales.
  • Builds trust.
  • Mature markets still read–and refer to–newspapers!

SOUTH SHORE SENIOR NEWS is distributed to 43 towns at more than 400 targeted locations where active seniors look for our papers:

  • Libraries
  • Senior centers and Councils on Aging
  • Town Halls
  • Supermarkets
  • Active senior living facilities
  • Convenient stores
  • Medical complexes and doctor offices
  • Senior residences
  • YMCAs and fitness centers…and more!


Each month 20,000 copies of the South Shore Senior News are printed and distributed, reaching a readership audience of more than 40,000. My Generation Media serves the 50-plus population within the towns south and south west of Boston. Towns included:

  • Abington  
  • Avon    
  • Braintree     
  • Bridgewater
  • Bourne    
  • Brockton    
  • Canton     
  • Cohasset
  • Carver
  • Dedham
  • Dorchester    
  • Duxbury
  • East Bridgewater     
  • Easton
  • Halifax   
  • Hanover     
  • Hanson     
  • Hingham     
  • Holbrook     
  • Hull 
  • Kingston    
  • Marshfield        
  • Middleboro     
  • Milton    
  • Needham 
  • Norwell
  • Norwood   
  • Pembroke     
  • Plymouth 
  • Quincy     
  • Randolph     
  • Rockland     
  • Scituate    
  • Stoughton
  • Wareham   
  • West Bridgewater
  • Westwood
  • Weymouth    
  • Whitman